BLUEPRINT Brand Studio | Brand Doodles and Pattern

A set of custom, handcrafted ‘doodles’ created in collaboration with BLUEPRINT Brand Studio. The aim was to create a set of fun illustrations that capture the essence and brand values of Jennuine Living – a focus on thoughtful gestures, community building, small delights and the stories every home holds. We aimed to continue the same look and feel of Jenn’s icon and artwork created at an earlier stage – with details carrying through the entire illustrative suite like a golden, joyful thread. With this, we also worked on a simple stripe pattern to complement the fun, bold aesthetic.