BLUEPRINT Brand Studio | Brand doodles and Pattern

A set of custom, handcrafted ‘doodles’ created in collaboration with BLUEPRINT Brand Studio. The aim was to create a set of fun illustrations that capture the essence and brand values of Casey Menish Homes – a balance between hard work and play, the laughter, the community, and the infamous Boat Parties! We explored different approaches, but ultimately settled with a very close-up, cropped view of each scene. With this, we also worked on a simple stripe pattern – and ode to the brightness of a coastal Summer.